Maxima Global Executive Search

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Country head and general manager search

We search for leaders who run a business in one country: country heads, general managers, managing directors and chief executives of local subsidiaries, across Asia, the Gulf and Africa.

Many of these searches are for a first leader in a new market, or for a business that needs to grow or be turned around. Clients usually want someone who has run a profit and loss account, built a local team and worked well with a head office in another country.

Our guide on hiring a country head for a new market covers what clients usually ask before they start.

What clients usually look for

  • Running a profit and loss account for a country or business
  • Building a local team and customer base
  • Working with a regional or group head office
  • Opening a new market or turning a business around
  • Experience of the market concerned

Current searches

Read our guide: Hiring a country head for a new market: Vietnam, Indonesia and India.

Questions clients and candidates ask

What kinds of country roles does Maxima search for?

Country heads, general managers, managing directors and chief executives of local subsidiaries.

Where are these roles based?

Across South-East Asia, India, China, the Gulf and Africa.

Discuss a search

We assess every candidate on experience and ability alone. We follow Singapore’s Tripartite Guidelines on Fair Employment Practices and the Fair Consideration Framework, and we already work to the standard of the Workplace Fairness Act 2025. We never charge candidates a fee. How we hire fairly